Bring the right adopters to your pets.
Howroo helps people find a pet that fits their life, then sends them to you with their application filled out and their questions answered. It's free to join, and there's nothing to rebuild. We work from the adoption form and pet descriptions you already have.
We'll walk you through setup, no pressure.
Everything Howroo offers your shelter, at no cost
Adopters sent your way
Your pets appear in front of people who are actively searching and have been matched to them.
Applications on your own form
Adopters complete your application, and it arrives with the details you need.
Meet-and-greets on your calendar
Adopters pick from the time slots you set.
Kennel cards
Print 5×7 cards with each pet's photo, story, and scannable codes, so visitors in the aisle can save a pet or support them.
Honest matches
Adopters see what fits and what doesn't before they visit, which helps adoptions last.
A setup partner
We work with you to make sure your contact info, hours, adoption process, and application form are current, so adopters always reach the right person with the right information.
Faster to the right adopter, and fewer returns
Faster first contact
Adopters tell Roo their story once. Their application and meet-and-greet request reach you together, so your first conversation starts with the details you need.
Fewer returns
Every match shows adopters what lines up and what doesn't, along with advice for the gaps. Adopters know what to expect before they walk in, which helps adoptions last.
Less data entry
Upload the form you already use. Howroo builds it into the adopter's conversation, so your staff isn't retyping answers.
Your shelter already has a process. Howroo just makes it easier to scale.
We connect to the descriptions and forms you already use — nothing to rebuild on your end — so your team can focus on animals instead of data entry.
Four steps to a smoother adoption flow
Scan your adoption form
Upload the application you already use. Howroo reads the fields and builds them into the adopter's conversation — no retyping, no duplicate work.
Configure how you're contacted
Set your shelter's hours, phone, email, and address. Or turn on scheduling so adopters can book a meet-and-greet while they submit their application.
Schedule meet-and-greets
Let adopters pick an available time slot that works for your staff. The application and appointment arrive together, so every visit is informed.
Print kennel cards in batches
Select your roster and print 5×7 cards with each pet's photo, story, and two scannable codes. Ask us about syncing with your administration platform.
Built so both sides can trust what they see
A match only helps if the shelter and the adopter both believe it. These are the commitments behind every one.
You own your data
Adopter information flows only to the shelter they choose. Howroo does not resell data or advertise unrelated services inside the match flow.
Built around real records
Matches start from your own administration platform descriptions and the adopter's own words, not generic breed stereotypes.
Honest, transparent scores
Adopters see what matched, what didn't, and why it matters for that specific pet — so the first conversation starts with trust.
Honest matches, with a plan
Every pet gets a High, Medium, or Low match for each adopter, with the reasons.
Home, routine, and experience line up well. The adopter sees a few things to confirm at the meet-and-greet.
A good fit with a gap or two. The adopter sees what doesn't line up and what could help.
The fit may be a stretch. The adopter sees why and is encouraged to look at other pets or talk with your staff — a Low match never turns anyone away empty-handed.
The details in your descriptions make the match
Roo looks at energy level, household type, other pets, experience, yard space, and how a pet has done around kids. The more your pet descriptions say about real behavior, the better the match.
Two scans, shaped like a pet
Shelters print Howroo kennel cards with the pet's face, their story, and two black-and-white codes anyone can scan from the aisle — no app, no sign-up, no staff member needed.
Juniper
Berkeley Animal Center
Breed
Boxer / pit mix
Age
1 year
Energy
high
Juniper is a goofy, athletic young girl who has never met a tennis ball she didn't like. She needs a securely fenced yard and an adopter who enjoys training games.
Scan a Paw
Save Juniper, see your match level, start the application.
Give a Boop
Can't adopt? Scan the snoot to sponsor Juniper's food, vetting, and care.
howroo-pets.com
Staff
Voice note
Scanned from Run 14
Juniper
Boxer / pit mix · 1 year · high energy
Juniper fits the home and routine you described. A couple of things to check at the meet-and-greet.
What the match is built on
- Would do best with a yard to burn off the day
- Easy-going around other dogs
- Comfortable with kids in the house
A marked line is worth a conversation, not a deal-breaker.
Worth asking about
A couple of things to raise at the meet-and-greet: her routine, and how she settles when left alone.
Matches are estimates, not approvals. Berkeley Animal Center makes the final decision on every application.
What each code does
Paw pad code — save this pet
Scanning the paw opens this pet's Howroo profile. Visitors save them, see their High, Medium, or Low match with the reasons behind it, and start the shelter's application right there in the aisle.
Snoot code — give a boop
Not everyone can adopt today. The snoot turns that moment into support: a one-tap donation, foster signup, or sponsorship tied directly to the animal in front of them.
Both codes are generated automatically when your shelter prints kennel cards — batch select the roster, print, and every run is up to date with your administration platform.
Ask us about kennel cardsLet's talk about your shelter
Tell us a little about your organization and what you're hoping to solve. We'll reach out to schedule a quick, no-pressure walkthrough.